Atlanta Hawks Announce Partnership with

Today the Atlanta Hawks announced a new partnership with, the leading global blockchain provider for the sports and entertainment industry. As part of the partnership that launches this season, will become the official partner of the Hawks. 

From the Hawks press release,’s central belief is that transitioning passive fans into active fans is essential to the future of sport. is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organizations with the tools to engage with and monetize their global fanbases.

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